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Breaking Down Online Evangelism with Oudney Patsika (Part 1)

We are one day closer to the return of Jesus Christ! Now as awe-inspiring as that is, it also evokes a lot of thought about how many people have yet to know Him personally.


Online evangelism is one method that is proving to be very effective in pointing more people to the Savior. This series of articles will explore what online evangelism is, why it’s important and how you can get involved.

What is Online Evangelism? Online evangelism is the systematic and intentional use of internet platforms to spread the Gospel to the online population. The goal is to introduce people to Christ and then connect them to a church family.

You may see the terms digital evangelism and online evangelism being used interchangeably. Both cover various evangelism strategies that require the use of the internet, cell phones, laptops, video cameras, and other modern technologies.
Breaking Down Online Evangelism with Oudney Patsika (Part 1)
Traditional Methods Not to be Replaced: It is important to note, digital evangelism should be incorporated with traditional forms of evangelism – it does not replace traditional methods such as canvassing, tent meetings, or distribution of tracts. Gospel workers should survey their field and use the methods that would be most effective.
Is Digital Discipleship Different?: Another term you may come across is digital discipleship. It is “a movement to make disciples and inspire people to grow in discipleship.” Rachel Lemons-Aitkens explains three categories of digital disciples; 
1. Content creators, 
2. Content distributors, and 
3. Content engagers.

So whether you say online evangelism, digital evangelism, or digital discipleship, all of the terms involves working with people online (directly or indirectly) to propel them toward a strong relationship with Jesus Christ and bring them into a community of faith. 

Key Terms in Online Evangelism:
Digital Marketing: Digital Marketing incorporates strategies such as content marketing, search engine optimization (SEO), online ads, social media strategies, and other online methods to help churches and ministries rank higher in search results. That way, thousands more are blessed.

It is imperative to understand that online mission work must incorporate some form of digital marketing. For example, you may have an online Bible study group (your mission work) but you can get more people to join the study by running Facebook ads, creating social media graphics, or optimizing your website.

Content Marketing: Content marketing refers to the production and distribution of online material that elicits interest in church or ministry services, rather than direct publicizing and promotion. Materials can be blogs, videos, podcasts, or graphics.

Search Engine Optimization: Proper SEO goes a long way to ensure that websites showcasing our churches and other institutions are found by online seekers. 

Source - www.centerforonlineevangelism.org

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